National Postal Forum Highlights Few, but Vital, Options for Smaller Mailers

Printers offering mailing services must re-emphasize the importance and discipline of address hygiene (CASS, NCOA, DPV sortations and updates) on every list for every mailing. Track your undeliverables and the associated costs for the benefit of your clients. Don’t let MERLIN compliance (address print quality and placement) become slip shod and taken for granted. This is every bit as important as the most stringent disciplines, procedures, training, and resources that you dedicate to color management.