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The transaction includes the following brands:
- Premium fine paper brands Astrobrights, Astroparche, Royal Linen, Royal Fiber, Royal Laid, Royal Complements, Royal Cotton, Royal Marble, Royal Metallics, Royal Resource, Wausau Bright White and Creative Collection.
- Exclusive license rights for a portion of Exact brand specialty business, including Exact Brights, Exact Coated, Exact Digital, Exact Index, Exact Tag and Exact Vellum Bristol.
Schertell added, “Astrobrights is the market leading brand in the bright, vivid color segment of our market. We are excited to add this strong brand to our portfolio, as well as the complimentary textures in the Royal brand family. I’m very pleased with our customers’ responses following our initial announcement, as well as the support we have received from the Wausau organization throughout the initial transition phase.
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- Companies:
- Neenah Paper
- Wausau Paper
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