Graph Expo Review: Postpress - Leveraging the New Normal

If you drop a quarter in the gum ball machine and nothing comes out, you might curse, smack the side of it or give the rascal a kick. That’s fine; everyone’s invested money in something at one time or another and has gotten stiffed .

However, if you reach deeper into your pocket, pull out another quarter and drop it into the machine—in the hopes that you’ll get one, if not two, gum balls—you’ve revealed a fatal flaw in your DNA makeup. When the expectation is for a different outcome under the same type of conditions, well, as our pal Al Einstein once said, “The definition of insanity is doing the same thing over and over again, and expecting different results.”