Graph Expo Review: Postpress - Leveraging the New Normal

OK, so it’s not wise to quote people who are smarter than you, but when it comes to Graph Expo, we have some givens. This is the new normal everyone talks about from an industry standpoint: i.e., the printer attendance level, the exhibitor volume. We’re not returning to 2000 levels or even 2005. Attendees lining up three and four deep around a booth waiting to talk to a salesperson, many with checkbooks in hand, is an outdated snapshot.