New Data on Print Buyers Highlights Trends and Sourcing
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A total of 162 print buying professionals participated in this survey. The report, entitled, “View from 30,000 Feet: Key Trends & Sourcing Practices,” is for sale as a 40-page PDF at www.printbuyersinternational.com.
The online survey asked 20 questions of those in charge of sourcing print for their companies. In addition to questions on color management, there are questions on the titles of buyers, the dollar amount of the printing budgets managed, whether the buyers are sourcing more digital vs. offset printing, and what value-added services print buyers prefer when choosing print partners.
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