New Data on Print Buyers Highlights Trends and Sourcing
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“Uncovering and identifying current trends among print buyers has always been a major goal of mine,” said Dana. “I think some of the results will surprise printers. I want to conduct more surveys this year. Information about critical sourcing trends gets more important as the industry evolves.”
Early feedback on this research includes high marks from RIT Professor Emeritus Frank Romano, who wrote, "Margie Dana" and "print buyers” —they are synonymous. Her latest research report offers insight into the changing landscape of print and the people who manage print. The report combines both meaningful data and pertinent comments about the data.”
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