Reijmer/Russell on M&A Directions: Can We Talk? Not Necessarily

For buyers, going public with the news usually is a cause for celebrating and for welcoming newcomers from the acquired company into the fold. In due diligence, the buyer will already have briefed top accounts about the pending change, perhaps with the help of the selling owner. Post-sale, the objective will be to bring the news in person to as many other customers as possible.