NEW EXECUTIVES - At the Helm

His vision of a good executive is someone who is decisive, of strong moral character, able to grasp a clear field of vision, an excellent communicator, and held accountable for results and failures.

Upon taking over the position, Johnson implemented several changes. The group is now a deliverer of bundled solutions based on "practical, results-oriented products and services delivered with exemplary service and voracious focus." Johnson wants people to know AdDirect is not only a printer, but an extension of its clients' marketing department. He also keeps things simple with a focus on results.