NEW EXECUTIVES - At the Helm

"Customers aren't interested in technology, content, products and services, either individually or as a package solution," he explains. "Customers are interested in how to improve their businesses."

The typical AdDirect customer employs fewer staff members, has a smaller capital budget and needs to stay on top of ever-expanding ways of reaching customers such as through target marketing and one-on-one marketing. Johnson and AdDirect focus on how to get them there.