Case Paper Announces Free ‘Paper Pro’ App for All Apple and Android Mobile Devices

HARRISON, NY—March 21, 2013—Case Paper believes an educated customer is a more satisfied customer. The 70-year-old paper supplier and converter sees great value in anticipating its customers’ needs, and providing accurate answers. Now there’s a free app for that—Paper Pro.

Not that Case Paper’s staff of 65+ sales representatives minds fielding questions. In fact, that’s another great time to educate current or new clients. Often, customers call to ask about a specific paper grade that, for whatever reason, they are stuck on. Case Paper sales reps relish the opportunity to expand customers’ horizons and open their eyes to attractive options that they hadn’t considered before. It turns out, education and sales can go hand-in-hand.

Paper Pro is also a handy, everyday tool for printers, suppliers, and packaging professionals that need to spec orders, price out options, or calculate quantities or weights. Only a few finger taps separates the user from the information needed when on the front lines of a printing or packaging project.

“We made all the Paper Pro calculations truly dynamic, so there are multiple ways to use the app,” says Simon Schaffer, chief marketing officer at Case Paper. For instance, the user can use the Linear Footage calculator straightforward to determine the linear footage of a roll of one of 11 different papers from their Roll Width, Roll Weight, and Basis Weight. Or the user can use it in reverse to calculate the Roll Weight by inputting the width, linear footage and basis weight.

With Paper Pro, users can even look at the formula for each calculator by hitting the “info” button, and can also copy the complete calculation results for later use, or e-mail the results to a client or customer right from the app. And if the user is switching between apps and doesn't shut down the app completely, Paper Pro holds the results of the last calculation made in each calculator, just in case.

Paper Pro is free to install, is ad-free, and includes five easy-to-use tabs. The Paper Calculators tab has eight options in three categories: Sheet Calculators, Roll Calculators, and Price Calculators. The Converters tab provides quick and easy—and dynamic—conversions of common denominations of weights, lengths, and areas used in print production and procurement, as well as a Mil (pt.) vs. Micron conversion calculator. The Tables tab provides 14 tables, slide-rule style, for easy paper measurement equivalency comparisons.

About Us contains a link to the full Case Paper Website, and a nine-panel slide show about the company’s history and services. Finally, the Contact Us tab contains the phone numbers and addresses of the eight North America locations, and just three taps of your thumb dials the closest sales team directly.

All of these same tools have been offered for years on the Case Paper Website. The purpose of the Paper Pro app is to provide quick answers to everyday paper sourcing questions with the mobile tools of today—and minimal finger taps. “Usability was the key driver,” says Schaffer. “It was everything.”

Simon Schaffer and Case Paper’s sales teams believe Paper Pro can be useful in any number of situations, and for several key links in the supply chain. Private purchasers can quickly price out options, converters can confirm quantities, paper sellers and mills can calculate shipping requirements, and printing and packaging professionals can learn about paper options they hadn’t considered before, even if they don’t possess a technical background.

About Case Paper
Case Paper, based in Harrison, NY, is a family-owned and operated company since 1943, has provided incomparable service to the printing and packaging industry. The foundation of this service rests on maintaining one of the largest inventories of a broad range of coated papers and boards in both rolls and sheets and its ongoing commitment to providing fast delivery of custom-converted products from state-of-the-art converting equipment. Case Paper prefers a one-to-one sales model with its 65 highly motivated representatives, who provide 24/7 access to its customers.

Case Paper’s newest division, Exceptional Specialty Products (ESP), brings intelligent and creative material solutions for engaging printing and packaging campaigns. ESP engineers, manufactures, and distributes materials for the graphic arts, packaging, and publishing markets, and collaborates with designers to manufacture unique solutions for printing and packaging.

Source: Case Paper.