Sandy Alexander to Beta Test New Indigo 10000

CLIFTON, NJ—Sandy Alexander, a direct mail and commercial printing provider, announced that it will become a beta site for the new HP Indigo 10000 digital press. The system will be operational this fall at its carbon-neutral digital printing facility powered with 100 percent wind energy.

“When HP approached us to be one of the select beta sites in the United States, it was an easy decision,” said Mike Graff, CEO and president of Sandy Alexander. “The HP Indigo 10000 allows us to transform our offerings, created by the unique combination of format size and image quality. It doubles our digital printing output, providing the capacity to support new programs awarded by Fortune 500 clients in the automotive, pharmaceutical, financial and travel industries.”

The HP Indigo 10000 press is the first B2-format (29.5x20.9˝) sheetfed HP Indigo solution. “The new sheet size offers our clients both increased creativity and efficiency, providing them with a competitive advantage in the marketplace—while also increasing their marketing ROI,” Graff added.

This action is part of a strategy to expand Sandy Alexander’s solution set for one-to-one marketers. The HP Indigo 10000 will be complemented by an HP Indigo W7200 digital web press and another HP Indigo 10000. Concurrently, the company will also expand its content management offerings, allowing its clients to more easily implement and manage personalized communications with highly targeted messaging.