Prisma Name Changes Reflects Evolution

By offering an integration of in-house services, it generated nearly $38 million in revenues in 2012. To better reflect its growing brand and service capabilities, the company in September will shorten its name to Prisma and unveil a new logo, tagline and Website.

Moving beyond its printing roots, Prisma now offers an array of services in three categories—strategy and marketing; all things print; and direct response and logistics. In doing so, the firm feels it is filling a niche in the industry and providing total brand management for clients in multiple locations all under one roof. Specific services include offset printing, heatset web printing, digital printing, large-format printing, bindery, data analytics, direct mail, fulfillment, design, e-marketing and Web-to-print ordering.