Prisma Name Changes Reflects Evolution
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During the past 18 months, Prisma added new machinery and expertise to deliver in-house, large-format printing. In addition, the company expanded its marketing solutions group to provide further strategy and campaign support.
Prisma also enhanced its dokshop software technology to create a more user-friendly interface for its more than 43,000 users worldwide. Dokshop is a Web-based brand management tool for clients in vertical markets such as financial, restaurant, hospitality, education and health care. Franchise owners and marketing managers for Avnet, Starwood Hotels & Resorts and University of Phoenix are among its many users.
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