New Media Buyers; Alternative Communication Methods

A New PRIMIR Study Focuses On Print As One Choice Among Others In A Growing Media Pie

For decades, print has been the media of choice by media buyers…in fact, they are often called “print buyers” because of the volume of print orders they make. It’s not to say that print is in disfavor today, but there are far more options available to the media buyer coupled with the fact that many are younger and have grown up with computers and electronic alternatives to print.