New Media Buyers; Alternative Communication Methods

Obviously, print still has many advantages over electronic communications methods, which is why we are still a massive $165 billion domestic industry today. Most notably, direct mail is the only method to reach every single address in the USA.

When we look at the media pie of today, there are far more options available than there were just 10 years ago. For most of the 20th century, you could choose from Radio, TV or Print and that was pretty much it! Today the media buyer can choose from: