New Media Buyers; Alternative Communication Methods

* Magazines
* Newspapers
* Direct mail
* Network Television
* Cable Television
* Satellite Television
* AM/FM Radio
* Satellite Radio
* Internet advertising

But even of more concern is the plethora of electronic technologies that are just beginning to gain traction in the marketplace that will provide several more alternatives in the media pie. To better understand those technologies and where and when they might begin to displace print revenue PRIMIR, the Print Industries Market Information and Research organization commissioned a study entitled “Electronic Displacement of Print” which was completed at the end of 2005. The study identified the following 13 new technologies (not including the Internet) which could have an impact on print: