New Media Buyers; Alternative Communication Methods

Undoubtedly, some of these are familiar to you today and their impact is obvious. For instance, Google is now a household name, as is Yahoo! Their impact as the leaders of the Search industry is well known but their impact on print may not be so obvious. Google alone represents almost $6 billion per year of advertising revenue… revenue that would have gone to other media only five years ago. The chart at left shows each displacing technology and the print industry segment where they will eventually have an impact.