New NanoMarkets Report Says that E-Paper Display Market Will Become a $2.0 billion Business by 2012

• E-paper perfect for pricing displays: Smart shelves and POP displays are a “tremendous opportunity” for e-paper, enabling stores to change shelf prices from a central location for promotions, adjust for changes in wholesale pricing and make corrections when pricing on the shelves is incorrect. E-paper’s low power consumption means this displays can be run from batteries and its flexibility makes it easy to fix to shelves and walls. By 2014, NanoMarkets expects e-paper to generate $1.2 billion from this sector.