New Navitor Brand Brings Together Established Players in Personalized Business Printing

In preparation for this brand merger, the company has conducted extensive customer research across the country. Many customers already were using the services of more than one of the Navitor entities. “We wanted to clearly understand our customers’ changing business needs and how we could best serve them in the future,” said Ninneman. In these discussions, Carlson Craft, Regency, and Label Works were consistently noted for their work as high quality print providers. These standards will be uniformly upheld and further enhanced in the new, combined company. For example, fast, on-time delivery is a focus. Navitor has implemented several major lean initiatives, providing a 24-hour turn time on many products. “The benefits of being one organization will positively impact our customers immediately and on a day-in, day-out basis,” Ninneman continued.