New PODi Best Practices Winners Represent Digital Innovation

Best Practices Winner: Collateral Management Category – Invisalign

Medical device company Align Technology, Inc. created a Web-to-print system to improve and standardize creating and printing marketing materials for the Invisalignâ invisible orthodontic product. As a result, Invisalign increased sales and brand awareness with personalized marketing collateral. The award-winning collateral system reduced costs by $380,000 and cut production time from 45 days to 15. Personalized materials are standardized, ensuring compliance with regulatory and branding requirements. The campaign agency, e-Integrity, is a division of print provider Integrity Graphics.