New PODi Best Practices Winners Represent Digital Innovation

Honorable Mention: Collateral Management Category – Prudential Retirement, RI Communications Group (Printer)

Best Practices Winner: Direct Marketing Category – Broadridge Financial Solutions

The financial industry is a prime opportunity for personalized communications. Winner Broadridge Financial Solutions uses targeted personalization to boost retirement plan enrollment. A recent spin-off from business process services provider ADP, Broadridge wanted to inform employees of changes to their retirement plans and simultaneously increase plan participation and deferrals. A multi-touch awareness campaign, including a personalized statement for each participant, helped boost overall plan participation by 6.5 percent, with 16.6 percent of eligible non-participants enrolling. The campaign increased assets under management by more than $2 million annually.