New PODi Best Practices Winners Represent Digital Innovation

Honorable Mention: Direct Marketing Category – Metropolitan Sales, MSP Digital Direct (Printer)

Best Practices Winner: Self-Promotion Category — AlphaGraphics

AlphaGraphics in Billings, Montana was recognized for DirectHit, a coordinated multi-touch approach that uses technology to solve marketing challenges. Clients were impressed with eight new variable data campaigns (worth approximately $32,000) generated within two months of the DirectHit launch. Total response from the multi-touch campaign was over 37 percent, with over 20 genuine leads and presentations scheduled as a result. Heins Creative was the agency.