New Pre-Conference Program from PrintMediaCentr on Online Marketing Debuting at Xploration 15

LUTZ, FL—February 3, 2015—Xplor International, the worldwide electronic document systems association, today announced a new pre-conference program presented by PrintMediaCentr as part of Xploration 15 being held April 14–16 at the Wyndham Orlando Resort International Drive in Orlando, FL. The pre-conference program, titled Rescue Your ROI: Online Strategies for Offline Success, will take place April 13, 2015, from 10–4 p.m. Attendees can register at: www.cvent.com/d/l4qklv.

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PrintMediaCentr (PMC) provides topical information and resources to the global print and integrated marketing community. With over 100,000 followers across their channels, PrintMediaCentr has established itself as a major influencer in the industry.

This hands-on, interactive workshop will focus on online marketing strategies for printers to help drive awareness of their business, improve overall customer experience and improve their ROI.

“This workshop is ideal for print organizations of all sizes looking to embrace best practices in online marketing, improve Website traffic, quickly develop and execute campaigns, and implement a social media strategy,” Deborah Corn of PMC described. “Whether you’re an in-plant or commercial shop—in sales, marketing or management—you will leave armed with the tools and information that you need to begin generating new leads and developing an effective plan sure to help rescue your ROI.”

The program will be presented by Deborah Corn; Joanne Gore, marketing director at Avanti; and Trish Witkowski, chief folding fanatic at FoldFactory.com, who will cover messaging, social media, direct marketing, content marketing and Website dos and don’ts to help print shops increase their offline success.

"When Xplor was looking at offering a pre-conference focused on marketing strategies, the first person we thought of was Deborah Corn and Print Media Centr," explained Skip Henk, EDP, president and CEO of Xplor International. "She managed to gather a group of industry experts and put together a great program. Anyone looking to optimize their online marketing, improve Web traffic, quickly develop and execute campaigns, or implement a social media strategy can't miss this six hour event."

Pricing
Attendance to the pre-conference program, which includes lunch and refreshments, is offered separately from the conference’s Platinum Passport. Registration for Rescue Your ROI: Online Strategies for Offline Success can be purchased separately for $100 USD.

This PMC workshop is being sponsored in part by Avanti and Dex Imaging.

About Xploration 15
Xploration 15 is the perfect blend of internationally-recognized education and networking events tailored to meet the business and personal needs of document and customer communication professionals. Registration to the three-day event includes access to 60+ educational sessions, panels, keynotes, general sessions, evening events, meals and more. For more information, or to register, please visit: www.cvent.com/d/l4qklv

About Xplor International
Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplor International has its worldwide headquarters in Lutz, FL, with affiliated offices around the world.

About Print Media Center
PrintMediaCentr.com provides topical information and resources to the global Print and Integrated Marketing community, with some fun in the mix! We engage with the largest global on-line Print and Integrated Marketing community through our site, social media channels and weekly Twitter #PrintChat Wednesdays at 4 p.m. ET. Connect with us to create customized promotions that generate leads and create awareness with our influential audience for your business, organization, events, product launches, services and more!

Source: Xplor International.