New PRIMIR Study on Small Commercial and Quick Printers

According to the study, “the future success of small commercial and quick printers lies in their ability to differentiate themselves, to articulate that differentiation, and to do a better job of marketing themselves to existing and potential customers. As new services are added to the mix, educating customers about those services – and how they can help customers achieve their business objectives – is critical. Print buyers will not go to the small commercial and quick printer for value-added services if they are not aware they are offered.”