New PRIMIR Study Spotlights Inkjet Market Potential

• Media handling suppliers may be called upon to develop pre- and post-processing handling equipment. They may work with the head developer or an integrator.

• Market Access Companies: A Market Access Company (MAC) is usually a company such as Heidelberg that is already supplying products into the target user industry and is known and trusted. In this case they would also integrate or distribute inkjet systems.