New Print Campaign Is Fatally Flawed -- McIlroy

GENTLE READER: I can only say that if you're getting sick and tired of my naysaying of the printing industry, think about how I feel. I look back on my Printing Impressions columns over the last few years, and I realize that you could easily get the idea that there's nothing I'd like better than to see the printing industry disappear. I keep harping about the industry's failure to get with the program: to recognize the changes that are taking place in the way that media is proffered in our society.