New Print Campaign Is Fatally Flawed -- McIlroy

Let's remind people in a positive way of the many things that print does better than any other medium. IT just isn't one of them.

—Thad McIlroy

About the Author

Thad McIlroy is an electronic publishing consultant and analyst, based at Arcadia House in San Francisco. He welcomes your comments at thad@arcadiahouse.com.