New Print Campaign Is Fatally Flawed -- McIlroy

I started in the ink-on-paper business as a bookseller. I worked for a decade as a book publisher. I've authored or co-authored more than a dozen books—all of them issued with ink on paper. I've been consulting to printers and the graphic arts industry for 15 years.

But, let me state it bluntly: I feel embarrassed shame at the PIA/GATF's new campaign: "Print: The Original Information Technology." I'll avoid rhetoric and explain my reasons carefully.