New Print Campaign Is Fatally Flawed -- McIlroy

First, please turn your Web browsers to this address: http://www.gain.org/servlet/gateway/printIT/speech.html and read carefully the remarks from Ray Roper, PIA president and CEO, introducing the new campaign.

I can't claim to be a close friend of Ray Roper's, but we've met on more than one occasion, and I can state unequivocally that I have the greatest respect for his intelligence and commitment to the printing industry. During his tenure at PIA, he's worked hard for all of us. What follows is not an attack on Roper or his colleagues. Rather, it's a disagreement about strategy.