New Print Campaign Is Fatally Flawed -- McIlroy

I have no quarrel with the stated aim of this promotional campaign, a "long-term national campaign to properly position print media in the minds of all Americans." That's a great idea—one that we've struggled with for a long time.

I do agree with Roper when he says that the campaign "can't be done like the milk producers have done with the 'got milk' campaign; or the egg producers have done with the 'incredible edible egg' campaign."