New Print Campaign Is Fatally Flawed -- McIlroy

But my agreement falters as to why.

In his remarks, Roper pointed out: "Why can't it be done this way? Because these campaigns are funded by marketing orders authorized by the federal government, which add a percent or two to the cost of these products, usually at the wholesale level."

Sure, that's why we can't expect to embark on campaigns of the same scale and expense as the milk and egg marketing campaigns. But, far more importantly, the reason to avoid emulating these campaigns is that we can't appeal to consumers in the same way. It's preposterous to think that we can reach out to the public and create more consumer demand for printing as an abstract commodity.