New Print Campaign Is Fatally Flawed -- McIlroy

Does anyone think that a popup banner on the New York Times Website with the slogan "Print: The Original Information Technology" is going to encourage people to put down their mice and head out to the newsstand?

But this isn't the key issue to reject this promotional program. Here's the problem: ". . . the objective of this campaign is . . . the positioning of print as part of the information technology or IT-sector of the U.S. economy."