New Xerox iGen4 Color Press Delivers Breakthrough Image Quality; Company Introduces Other Printing Solutions

“The technology is still in the research phase,” Hoover said, “but it is clearly an innovation that will take inkjet beyond the products and applications available today. These cured gel inks will set a new benchmark for performance, print surface options and image quality.”

Beyond traditional high-volume printing jobs such as brochures, posters, and catalogs, Xerox foresees an almost limitless market for its new technology. The high image quality on low cost paper will be appealing in what are called transpromo applications that combine bills or invoices with marketing messages in one document. The ability to print on cardboard without precoating, or on plastic films or foils will suit packaging applications, and direct mailers can save on mailing costs by using lighter weight papers without show through.