New Xerox iGen4 Color Press Delivers Breakthrough Image Quality; Company Introduces Other Printing Solutions

Visitors to the Xerox stand in Hall 8b at drupa, held from May 29 through June 11 in Düsseldorf, Germany, can see firsthand the image quality of the DocuColor 5000AP with samples of a brochure, poster and personalized postcard from a recent direct-mail campaign by retailer Market Square Polish Pottery. The company was looking for a cost-effective way to create direct mail with high image quality that would showcase its products’ beauty, and ultimately generate store traffic.