New York Printers — One State, Two Worlds

The knock on printing for a long time has been the lack of skilled employees, but print buyers are often lacking in the most basic of knowledge. In the end, it’s the printer who is left to do a majority of the hand-holding and guiding on jobs.

“You’re getting people asking you for things when they have no idea what they’re asking for,” Saperstein reveals. “So you need to educate them.”