Quad Expands East Coast Commingling Center

“Given the recent exigent postal rate increase, marketers are more pressured than ever to find solutions to offset their total cost of production and distribution without having to cut into important sales and revenue-generation activities such as prospecting,” said Steve Jaeger, president of direct marketing for Quad/Graphics. “Direct mail remains one of the most effective channels for engaging consumers and driving response, and our expanded commingling platform helps marketers optimize delivery of this powerful print channel to achieve their business goals.”