NewPage Sweepstakes to Award $100,000 in Print Services

Paper has an emotional appeal that customers respond to; it encourages the impulse buy. "Printed catalogs, magazines and retail inserts are the next best thing to actually putting products in the customers' hands," said Barry Nelson, senior vice president, sales for NewPage. "I personally encourage all companies that publish printed magazines, catalogs or retail inserts that sell product to enter the sweepstakes."