NewPage Receives 'Bullseye' Award from Target

NewPage, the largest coated paper manufacturer in North America, has been supplying the paper for Target weekly circulars from its Duluth, Minnesota, mill for more than 20 years.

In order to operate in a lean manner, Target does not carry paper inventory and it has been able to trust NewPage to deliver high quality paper products in a timely way. "Reliability from our suppliers is critical," noted Chuck Herrig, vice president, marketing for Target Stores. "As a retailer, our stores are very dependent upon the circular to be a reflection of our stores and drive consumers through our doors. NewPage has demonstrated superior reliability, quality and a true dedication to us as customers which can be pretty rare in this industry."