NewPage Receives 'Bullseye' Award from Target

MIAMISBURG, Ohio—July 29, 2010—NewPage Corp. announced today that it recently received a "Best of the Bullseye" award from Target Corp. This highly coveted award is presented to creative agencies, production and paper partners as well as individuals who exceed Target's expectations in one of four award categories: Effectiveness, Innovation, Leadership and Collaboration. NewPage received the award for Effectiveness in being a valued paper supplier.

NewPage, the largest coated paper manufacturer in North America, has been supplying the paper for Target weekly circulars from its Duluth, Minnesota, mill for more than 20 years.

In order to operate in a lean manner, Target does not carry paper inventory and it has been able to trust NewPage to deliver high quality paper products in a timely way. "Reliability from our suppliers is critical," noted Chuck Herrig, vice president, marketing for Target Stores. "As a retailer, our stores are very dependent upon the circular to be a reflection of our stores and drive consumers through our doors. NewPage has demonstrated superior reliability, quality and a true dedication to us as customers which can be pretty rare in this industry."

Target conducts paper trials twice a year to test for a number of quality issues. NewPage paper receives the highest ratings in all of these trials and has been awarded several quality awards over the years.

"We value the partnership that we have established with Target," stated Barry Nelson, senior vice president of sales for NewPage. "This award reflects the efforts of the entire NewPage team in providing great customer service."

In addition to factors such as reliability and quality, sustainability plays an important role in the paper that NewPage supplies to Target. NewPage supplies Target with paper that contains 30 percent recovered or recycled materials from the Duluth mill, which matches Target's own aggressive sustainability program.

NewPage Corp.
Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $3.1 billion in net sales for the year ended December 31, 2009. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.

NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada. These mills have a total annual production capacity of approximately 4.4 million tons of paper, including approximately 3.2 million tons of coated paper, approximately 1.0 million tons of uncoated paper and approximately 200,000 tons of specialty paper. For more information, visit www.NewPageCorp.com.