Newspapers Seek to Bust USPS Pact with Valassis

WASHINGTON, DC—The Newspaper Association of America (NAA) has filed for an emergency injunction against the $107 million contract the U.S. Postal Service (USPS) signed with Valassis Inc. of Livonia, MI. The trade association wants to block the three-year deal pending a full judicial review.

The contract calls for discounts of around 20 percent for Valassis if it sends out at least one million extra advertising mail pieces a year for national retailers beyond its existing advertising mail campaigns, Post & Parcel reported. The NAA claims the USPS is giving unfair assistance to Valassis to take advertising that newspapers currently mail out.