NAA Releases Profile of American Newspaper Media Industry Revenue 2012

• Digital agency and marketing: More than half of the companies (nine of the 15 reporting detailed data) reported revenue from digital agency and marketing activities, in which they help local businesses market their products, particularly digitally, in social and mobile. Revenue from digital agency and marketing services from those nine companies rose 91 percent during the year.
• E-commerce and transactions: Many analysts believe that in the digital realm one of the biggest potential growth areas is not advertising but e-commerce and transactions, or helping businesses connect directly with consumers. Three of the 15 companies broke out data in this category. There, e-commerce revenue jumped 20 percent in 2012.
• Event marketing: A number of newspaper media companies have moved into producing events related to core coverage areas, another way to convey information to audiences. Nearly half of the companies that supplied detailed categorical revenue data (seven of the 15) reported event revenue; revenue from the category at those companies dropped 9 percent year to year.
• Commercial delivery: Newspaper media are making a business of using their delivery resources. Eleven companies listed revenue for commercial delivery of other products; revenue in the category dropped 2 percent year over year.
• Commercial printing revenue: Eleven companies reported commercial printing revenue; the category at those companies slipped 3 percent in 2012.
• All other categories: A number of companies are engaged in additional revenue. While small, this category ranges from such activities as royalties, licensing, rental income, waste and scrap sales, among others. Of the 12 companies providing year-to-year data, revenue from these various activities dropped 3 percent.

4. Methodology