NAA Releases Profile of American Newspaper Media Industry Revenue 2012

These are among the findings of NAA’s annual revenue review of the industry. The data are collected from some 17 companies, private and public, that represent a broad sample of daily newspaper operations across the United States. As it has for many years, NAA uses the sample to project total revenue for the industry overall. That sample represents roughly 40 percent of the daily newspaper circulation in United States and half of the industry’s revenue. For the specific revenue category analysis, NAA has data from 15 different companies, again private and public, that provide breakouts at a much more detailed level. Thus while a sample rather than a census, this is the most complete data set of newspaper media revenue performance available.