NAA Releases Profile of American Newspaper Media Industry Revenue 2012

• Circulation revenue rose 5 percent in 2012 for the total newspaper industry in 2012.
• Of the seven companies that provided data on bundled print and digital circulation revenue, revenue from digital/print circulation rose nearly five fold (499 percent) from the level from 2011.
• Digital-only circulation revenue, which could be derived from 12 companies that supplied such detailed breakouts, nearly tripled (up 275 percent) in 2012. Overall, digital-only circulation revenue accounted for a relatively small percentage (1 percent) of total circulation revenue. The online subscription model is vital to newspaper media’s future, particularly as consumers begin to adapt to reading newspaper media on mobile devices, especially tablets. Print-only and single-copy revenue for the 11 companies that reported digital circulation revenue declined 14 percent.

3. New Revenue Sources
Newspaper media are developing revenue from a host of new categories that virtually did not exist a decade ago. Among them: