NEWSPAPER PRESSES -- Creating Commercial Niches

Versatility is also a key factor for newspaper printing operations, and the design of the Heidelberg Mainstream press meets that growing requirement, according to Greg Norris, manager of marketing communications for Heidelberg Web Systems.

"The one-page around, four-page across (1x4) format is becoming an appealing option for an increasing number of papers due to advantages aligned with modern production demands for more economy and more versatility," he notes. "In the two years since we introduced the Mainstream, we estimate that 1x4 presses have gained approximately a 20 percent share of the double-width market that was previously dominated exclusively by 2x4 presses."