NEWSPAPER PRESSES -- Creating Commercial Niches

Still, the need to deliver high print quality and more color continues to drive the demand for new presses and add-on units. These capabilities help to make news-papers more competitive with other media because they make them more attractive to readers and advertisers.

Wanting More Color

"Newspapers and their readers can't seem to get enough color, so we're building our products to deliver more color than ever before," says MAN's Simon. "And this is a trend that won't let up, simply because color sells news-papers and helps to sell products for those who advertise in the paper."