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The current economy just adds to the urgency of upgrading and expanding into other segments of the printing market, Kerns says, noting that news-papers want to expand, not retreat.
"The expansion of cable TV, and often the unavailability of local TV channels on cable, brings about a new demand for local newspaper advertising. This demand very often brings with it the demand for higher quality and productivity—and press equipment that helps a newspaper meet these needs."
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