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In its own literature, KBA points out the challenges in bringing waterless technology to the newspaper market, which is why the Cortina won't be commercialized until 2002. However, the press manufacturer believes the technology offers compelling advantages for the printing of split editions because of the reduction in makeready times and waste. It is targeting the press for runs of 120,000 copies or less, where KBA claims the per-copy costs of waterless will be cheaper than conventional offset.
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