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What does the future hold for the newspaper arena? The biggest trend may be the growing European influence on the U.S. market. Although still a fledgling effort, Metro International S.A. recently announced the expansion of its "Metro" free daily commuter newspaper into a second city—Boston. The business model is a relatively recent import, but is well established in Europe. KBA's Owen also expects to see a U.S. publisher eventually adopt the 181⁄2" cutoff format, called the Euro-tab, that comes out of Europe. He says it is a very nice read, which is the bottom line, after all.
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