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"Newspapers are looking to improve the quality of their products in order to compete with other media, as well as with competitive papers in their markets," asserts Dave Moreland, vice president of sales and marketing at Dauphin Graphic Machines in Elizabethville, PA. As a result, the typical buyer's "must have" feature is the ability to support high-quality, four-color placement anywhere in the printed product, Moreland says.
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