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- Faster productivity to reduce print windows and improve the timeliness of the news;
- Enhanced targeting and versioning capabilities; and
- Greater production economy to reduce costs.
With the move to greater use of color, newspapers are having to follow more in the footsteps of their commercial printing brethren, says Roger Kaughman, manager of marketing administration at King Press, Joplin, MO. "That means adding or upgrading their automated systems—including ink and register control—to increase color quality and reduce waste," he explains.
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